Located in the heart of Times Square in New York City, the New Amsterdam Theatre is the most popular Broadway theatre of the region. The theatre is operated by Disney Theatrical Productions. Built by impresarios A.L. Erlanger and Marcus Klaw in 1903, the New Amsterdam Theatre was designed by architect Herts & Tallant in the Art Nouveau style. With its elaborate architecture and décor, the New Amsterdam Theatre is one of the few of its kind in the whole country. When it was built, the New Amsterdam was the largest theatre in New York with a seating capacity of 1800-seats.
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After The Great Depression period, the New Amsterdam Theatre had to be closed in 1936. However, it reopened in 1937 but had to be soon converted to a movie theatre. The Nederlander Organization bought the New Amsterdam Theatre in 1982 and closed the doors for a complete renovation but the project was cancelled due to some problem. In 1993, the Walt Disney Corporation brought the New Amsterdam Theatre and they with an estimated restoration cost of $34 million restored the building to its former glory. The grand reopening of the New Amsterdam took place in May of 1997, with a concert staging of King David.
Along with the Lyceum Theatre, the New Amsterdam Theatre is currently the oldest surviving Broadway venue. There are some shows including the annual Easter Bonnet Competition hosted at the New Amsterdam Theatre that give the profits to the Broadway Cares/Equity Fights AIDS.