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The event itself has a long history when it comes to being a golf tournament, with the first event -- which was back then known as the Los Angeles Open -- being won by Harry Cooper all the way back in 1926. Before finally settling down after World War II the event led a somewhat frenzied existence, moving from one golf course to another pretty much each and every year it was played. Still, the quality of the golf would help to cement strong sales of Northern Trust Open tickets in the future.
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About Northern Trust Open
1973 marked the tournament's final stop, where it took up residence at the Riviera Country Club and it is there where some of the most memorable golf in the tournament's history has been played. For the next several years numerous professional golfers would take the title, with Tom Watson winning it twice between 1980 and 1982, which were years particularly noted for sales of Northern Trust Open tickets.
The Riviera Country Club is also famous for being the course on which a very young Tiger Woods would win his first PGA Tour event as an amateur player. Back then, though the event went by a different title sponsor's name, sales of Northern Trust Open tickets were outstanding. The years since then have only gotten better, with the kind of golf being played there second to none.
The current sponsor took over the helm back in 2007, and would be the title sponsor for the tournament event in February of 2008, which was won by the sterling play of Phil Mickelson. That year also saw an increase in the tournament's purse to the 6 million dollar-plus mark, which has served to increase fan interest to the point that Northern Trust Open tickets sell very strongly on a continual basis.
The tournament is played in classic "stroke play" format, which is probably the style of play most familiar to the casual observer. This format helps to keep sales of Northern Trust Open tickets strong because it is a battle of the best -- meaning those with the fewest strokes at the end of the tournament -- that wins it all. The course itself is a par 71, 7300 yard beast.
For 2010, Phil Mickelson -- who won the tournament for the second straight time last year -- is projected to return to defend against all comers, including all world golfer Tiger Woods and a number of other outstanding players. With a prize purse exceeding $6.3 million, the competition is sure to be fierce and the level of golf nothing but outstanding on every hole over the course of the tournament.
