After a very disappointing first season in 1970, the Cleveland Cavaliers hoped they could build there next year around one draft pick, Austin Carr. Devastatingly Carr injured his leg during the beginning of his pro career and would never recover to become the great player that he had the potential to be. Over the next few years, the Cleveland Cavaliers made some good moves to improve their on court performance. They would work to pick up decent players through drafts and trades. Players like Jim Chones, Dick Snyder and Bingo Smith would help sell Cleveland Cavaliers tickets and fill the seats. While their season improved, the Cleveland Cavaliers were nowhere near ready for playoff contention.
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It wouldn't be until 1974 that the Cleveland Cavaliers would come even close to the playoffs, finishing with a 40-42 record in their new arena, the Richfield Coliseum. Finally in the 1975-1976 season the Cleveland Cavaliers ticket holders would be rewarded with a division title. They went on to win their series against the Washington Bullets, but lost to the great Boston Celtics in the Eastern Conference Finals.
In 1980-1983, the Cleveland Cavaliers ticket holders would have their team sold to Ted Stepien. But the Advertising magnate would spend his time hiring and firing, making bad trades and poor free agent decisions. In fact, because of his decision to trade away first round draft picks, an NBA rule was made, named after Stepien that prohibits a team from trading first round picks in consecutive years. This wasn't the only bad decision he would make. Stepien tried to confuse Cleveland Cavaliers ticket holding fans with a new “polka inspired” theme song. This along with his talk of changing the name to the Ohio Cavaliers and using the team as a sort of traveling team throughout the state instead of at one home base had fans in an uproar. Of course, all of this ruckus from the new owner followed the team onto the court and the Cleveland Cavaliers went on to win only 28 games that season and in 1991-1992 they won a disappointing 15 games.
Throughout the 1980's and 1990's, the Cleveland Cavaliers were a disappointment to their fans. The team struggled every game they played. It wouldn't be until 2003 that the Cleveland Cavaliers would finally find their silver lining in high school phenomenon LeBron James. To go along with the new star player was a new look for the team. Their colors went to a classy wine and gold with a classic logo.
Finally in the 2006-2007 season, the Cleveland Cavaliers ticket holders had something to cheer about. The team finally finished the season with a 50-32 record, sending the team into the playoffs then into the Eastern Conference Finals against the Pistons. The 2008-2009 post season had the Cleveland Cavaliers sweeping the Pistons then the Hawks. Then they moved on to lose against the Orlando Magic.
With Shaquille O'Neal's addition to the Cleveland Cavaliers, tickets will be selling like hotcakes. Shaq always puts on a good game and with his leadership on the court, he might be just what the Cavs need to pull them to a championship win in the 2009-2010 season at the Quicken Loans Arena.